|Pay Per Click Search Engine Marketing For Dummies||
This book is a little older but it still covers the basics and has step by step guides on how to set up PPC. I highly recommend.
|Pay-Per-Click Search Engine Marketing: An Hour a Day||
David Szetela is my idol. I follow him on Twitter, Search Engine Watch Blog and his podcasts PPC Rock stars. Plus this book is very current as it was just relea
|Search Engine Optimization For Dummies||
Kent covers all the basics principles of SEO. You might want to read it twice
|Web Analytics: An Hour a Day||
Analytics can be a bit of a dry subject but Avinash's colour commentary is hilarious and makes learning fun...lol
|Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity||
I haven't read it but my colleague at work has and he said it was great. I can't wait to read it if it is anything like the first book.