Positioning: The Battle for Your Mind One of the best books I've ever read. A must have for any business person!
Producing Security: Multinational Corporations, Globalization, and the Changing Calculus of Conflict This book will open your mind up to the most complex dimensions of globalization ever! A must read for "everyone"! I am not kidding...
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Jack Trout is the best. He applies military strategies to marketing and arms you with the business tools you need to declare economic victory! A must read!!
The Art of War (Pocket Edition) Every serious tactician should carry around this excellent translation of Sun Tzu's classic "The Art of War". It's so small it'll fit right in your back pocket!
Good to Great: Why Some Companies Make the Leap...and Others Don't Another business classic. You should have read this in your first year of business classes. A must read!
Tribes The rise of the Internet has given birth to Tribal leaders who champion causes they believe in. Seth Godin knows why the rules of business have changed forever
Dreams from My Father: A Story of Race and Inheritance The compelling story of the world's most powerful man as told by the man himself! A great read!
The Audacity of Hope: Thoughts on Reclaiming the American Dream The precursor to Barack Obama's rise to power. A must read!
My Years as Prime Minister A very well written account of Jean Chrétien's experiences as Canada's 20th Prime Minister. An entertaining read to say the least!
How to Trade In Stocks Learn the golden rules of stock trading, but don't forget them when you start to sweat! Another must read!